Senior Digital Marketing Coordinator | Mar. 2025 – Jan. 2026

• Created and managed all public-facing outgoing emails, including newsletters, targeted campaigns, and e-blasts to a database of more than 25,000 med spa professionals, ensuring consistent brand messaging and engagement.

• Maintained an average open-rate of 25.2% for newsletters and an average open-rate of 29.4% for promotional emails, consistently exceeding industry benchmarks.

• Designed in-house print collateral and digital graphics, including marketing flyers, magazine ads, direct mail postcards, event logos, video assets, website layouts and other creative.

• Analyzed campaign performance metrics and prepared detailed reports to guide future digital marketing efforts and budget allocations.

Digital Marketing Coordinator | Mar. 2019 – Mar. 2025

• Collaborated with marketing leadership to design and execute email marketing strategies that increased subscriber engagement and retention.

• Coordinated with branding, social media and content teams to develop engaging marketing materials aligned with brand guidelines.

• Developed and monitored key performance indicators to track the success of digital marketing campaigns and inform future strategies.

Social Media and Marketing Assistant | Jun. 2018 – Mar. 2019

• Enhanced social media and email campaigns by integrating graphic design and on-brand copy, maintaining the website, conducting research, and performing various clerical duties.