Email Marketing

A few emails from my time at AmSpa. Whether it was a weekly newsletter, a targeted promotional piece or a know-before-you-go for on-site events, I strived to conform to brand standards while embracing the energy and playfulness of the medical aesthetics industry.

What to Wear at WALC

Hi there,

We are SO excited to see you next week in Miami at the first ever Women in Aesthetics Leadership Conference! We wanted to send you a quick note with recommended attire for the event before you finished packing. 😉

So... What's the Vibe?

Champagne Cruise:
Elegant Casual

Cute, Comfortable, Timeless, Effortless. Imagine being on a yacht, because that's where you'll actually be.

Breezy fabrics, matching sets, bright colors, your cutest sandals. What more could you want from a starlight cruise?

Morning Workouts:
Athletic Wear

Whether you're hitting the terrace for morning yoga or squeezing in your own exercise plan at the gym, you'll want to make sure you bring your favorite workout gear.

Educational Sessions:
Business Chic

Take the opportunity to break out your cutest business wear for our educational sessions.

Not only will you look chic, you'll put yourself into the right headspace to receive lessons and pearls of wisdom from our speakers and panelists.

Dinners/Receptions:
Business Elegant

Bring that Boss Babe energy with you each night to our curated dinners and receptions.

This is the perfect occasion to break out your best looks and show to the world what a queen you are. Glam dresses, power suits or whatever makes you feel your best is the vibe here, and we're so excited to see what you bring!

We can't wait to toast to you and all of your successes. See you in Miami!

The Official MSS25 App is Now Available, Download Today!

Hi there,

The official app for Medical Spa Show 2025 is now here! Easily access the full conference agenda, your pre-selected sessions and maps of the conference space. You'll also be able to connect and network your community of Medical Spa Show attendees.

Download App

When logging into the app, be sure to use the email address you used to register for Medical Spa Show 2025. If multiple people were registered under the same email address you may have trouble logging in, so if you receive an error message, please reach out to us to update the login credentials in the app.

Win Big at the Medical Spa Show!

There's no gambling necessary to hit the jackpot at the Medical Spa Show!

Use your app to play along with the MSS game, and compete against your fellow attendees to win great prizes and earn entry into the AmSpa raffle.

Just download the app, find the codes, and be ready to go all in! Once you hit each point total, come to the AmSpa booth #1225 to claim your prize!

For those who like to hit the ground running, these are the luxury items up for grabs in this year's game:

Chloé Marcie Leather Crossbody Bag
Hermes Bouquets Sellier Scarf
70 reMarkable Paper Pro Tablet
Dyson Supersonic Nural™ Hair Dryer

All attendees who claim any prize will also be entered into a raffle to win a selection of prizes including:

Free AmSpa Plus membership (5 available)
1 free registration to any Medical Spa Boot Camp date in 2025
1 free registration to any AIA Advanced Cadaver Course in 2025
1 free registration to the Medical Spa Show 2026 including a suite at Wynn Las Vegas

See How to Win

Wisconsin Passes APRN Independent Practice

AmSpa Announces Ticket Giveaway for 2025 Women in Aesthetics Leadership Conference—Win Your $3,995 Registration!

The American Med Spa Association (AmSpa) is excited to announce a special opportunity for one lucky individual to experience the Women in Aesthetics Leadership Conference (WALC) for free! Enter now for your chance to win a complimentary registration valued at $3,995 for this one-of-a-kind event, taking place October 3–5, 2025, at the luxurious Terranea Resort in California.

Learn More

Wisconsin Passes APRN Independent Practice

On August 8, 2025, Wisconsin Governor Tony Evers signed 2025 Wisconsin Act 17 into law, marking a significant step forward for advanced practice registered nurses (APRNs) in the state. This legislation modernizes APRN’s practice and prescriptive authority, including in creating a pathway to practice independently. This aligns Wisconsin’s nursing laws with the majority of states which allow advanced practice nurses the ability to practice independently in one manner or another. Below, we summarize the key provisions of this new law.

Read More at AmSpa Now

Greatest Hits: Pivoting and Priorities: Advice from a Top Leadership Coach

In this greatest hits episode, we revisit a conversation between AmSpa President and CSO, Cathy Christensen, and top leadership coach and bestselling author Sohee Jun, PhD. They discuss the myth of balance, Jun’s journey into leadership coaching and her advice for overcoming challenges as a business leader.

Listen Today

Empower Your Leadership Journey at AmSpa’s Women in Aesthetics Leadership Conference

In the fast-growing and competitive field of medical aesthetics, leadership is a way of being. The most successful women business owners, injectors, and practice leaders embody a rare blend of vision, resilience, and authenticity. They cultivate thriving teams, embrace innovation, and hold themselves to the highest standards of care and integrity. Yet even the most accomplished leaders know that staying at the top requires constant learning, intentional self-renewal, and a supportive network of peers who truly understand the journey. Read more >>

Survey Reveals How Patients Want Their Beauty Budget to Include Hormone Therapy

Recently, Belmar Pharma Solutions partnered with NewBeauty, an authority on all things beauty, offering readers an in-depth look at the beauty industry’s latest products, cutting-edge innovations and breakthrough technologies. They surveyed women, aged 30-79, to gather insights from patients with a “beauty budget” and discern their knowledge of hormone replacement therapies (HRTs). Read more >>

NEW! Front Desk Fundamentals

Now On Demand!

Women in Aesthetics Leadership Conference

October 3-5, 2025 | Rancho Palos Verdes, CA

Miami Medical Spa Boot Camp

November 14-16, 2025 | Miami, FL

Miami AIA Advanced Cadaver Course

November 14-16, 2025 | Miami, FL | Earn 13 CME Credits

MSS25 Virtual Education After Party

Now On Demand until March 31, 2026!

Virtual Boot Camp

Now On Demand!

Virtual Energy Device Master Class

Now On Demand!

Sponsored Content

Check out some of the latest postings on the med spa job board!

Marketing Coordinator

Remote

Dermatology PA-C

Smithtown, NY

Practice Director/Director of Operations

Beverly Hills, CA

See All Jobs

Need to fill a position? Post your job on the board!

Members save 10% on posting!

Galderma Reports Positive Data Exploring Sculptra, Restylane Combo for Facial Volume Loss >>

UK Government Launches Major Crackdown on Unsafe Cosmetic Procedures >>

Spakinect Supports AmSpa Members as Platinum Vendor Affiliate >>

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The 2025 Virtual Education After Party Has All The Courses You Need!

Hi there,

We're getting closer and closer to Medical Spa Show 2025 at the beautiful Wynn Las Vegas and we're SO excited about the educational offerings we're going to have at this year's show! Whether you're joining us on the Vegas Strip or staying home, the MSS25 Virtual Education After Party is your ticket to almost every session offered at the show.

Videos will be streaming on-demand from April 28 - June 30, 2025. We'll send you an email as soon as they are available to watch.

Register for VEAP

(BTW, CME info is coming soon, but last year's VEAP was approved for 43 AMA PRA Category 1 Credits™!)

Can't wait for VEAP? Log on today to glean pearls of wisdom on a variety of topics in our Webinar Library, or take the Virtual Energy Device Master Class, AIA Virtual Anatomy Lecture Series and Virtual Boot Camp in the AmSpa Learning Center. You'll be glad you did!

Get Started on Your Learning Journey Today

Learn how energy devices can make a difference in your practice and in the lives of your patients with the Virtual Energy Device Master Class. Earn 6 hours of CME with this course that delves into the science of lasers.

The master class includes:

Three hours of didactic lecture
Demonstrations of energy devices
Over an hour of Q&A and final thoughts from experience faculty

Attend Virtual Energy Device Master Class

Begin Your Anatomy Journey with the AIA Virtual Anatomy Lecture Series. Earn 5.5 hours of CME while learning about the structural anatomy of the face.

The recordings include:

Didactic lecture
Full-face cadaver dissection
Live-patient demo of ultrasound for the injector

Attend AIA Virtual Anatomy

Attend our Virtual Boot Camp. Access more than 12 hours of online training on how to build and run a profitable and legally compliant medical aesthetic practice.

The Virtual Boot Camp includes:

14 On-demand Videos
14 Downloadable Presentation PDFs
23 Additional Reference Articles
61 Sample Forms

Watch VBC Today

Peruse our Webinar Library. Spanning topics from legal roadblocks to marketing tips to clinical safety (and everything in between!), choose from nearly 200 webinars on demand and start learning today.

AmSpa Plus Members receive access to the entire webinar library for free, and AmSpa Basic Members receive 50% off all webinars.

Browse Webinars

Looking for more? AmSpa's Learning Center features hundreds of hours of educational and informational content related to the medical aesthetic industry.

Visit the Learning Center

Exclusive Perks for AmSpa Members at the Medical Spa Show

Hi there,

We're so grateful to have you as an AmSpa member, and we hope to see you at the Medical Spa Show, April 10 - 13, 2025 at Wynn Las Vegas.

While we like to think we have the best overall show for everyone in medical aesthetics, we're taking special care to roll out the red carpet for our members throughout the weekend.

Find your people at the Medical Spa Show. We can't wait to welcome you.

Register for MSS25!

Toast with your fellow AmSpa members at the AmSpa Members-only Reception and bask in the warm, open vibes of the most supportive network in medical aesthetics. Relax in the breezy, Tulum-themed Wynn Pavilion sponsored by Allergan Aesthetics and CareCredit, and get a first look at the Lamborghini Urus being raffled off by RepeatMD.

Join Acclaro at Intrigue Nightclub for the exclusive US launch party of the Auralux cold fiber laser. Enjoy a night of cocktails, dinner, live entertainment and a chance to win the device for free!

Space is limited and AmSpa members get VIP entrance. See you there!

For the first time ever, the AmSpa Member Lounge is moving from the web to the floor of the Medical Spa Show expo hall!

Visit booth #605 for light refreshments, free AmSpa swag, massage chairs and, who knows, there might be a puppy or two waiting to say hello!

Say hi to AmSpa's membership team at Booth #1225 to learn more about how your membership benefits can work for you. Find out what's on the horizon for AmSpa including nominations for our 2025 Distinguished Women.

Fill out our member engagement survey for a free gift!

The spotlight is on you!

While at our booth (#1225), stay and chat with our very own Membership Advocacy & Engagement Coordinator Michela Bailey and be featured on an episode of AmSpa's Medical Spa Insider podcast!

Get even more involved with the growth of medical aesthetics.

Connect with other PAs at an in-person meeting of the Society for Aesthetics PAs.

Learn more about how AmSpa State Chapters can help shape the future of the industry.

Of course the biggest member benefit is bonding, sharing experiences and creating memories with your peers.

From the Opening Night Party to the Sunset Sips cocktail hour, there are so many opportunities to come together with your medical spa community.

There's never been a better time to be a member at the Medical Spa Show.

Register Today!

Email Marketing

Hi there,

So... What's the Vibe?

Champagne Cruise: Elegant Casual

Morning Workouts:Athletic Wear

Educational Sessions:Business Chic

Dinners/Receptions:Business Elegant

Hi there,

Win Big at the Medical Spa Show!

AmSpa Announces Ticket Giveaway for 2025 Women in Aesthetics Leadership Conference—Win Your $3,995 Registration!

Wisconsin Passes APRN Independent Practice

Greatest Hits: Pivoting and Priorities: Advice from a Top Leadership Coach

Empower Your Leadership Journey at AmSpa’s Women in Aesthetics Leadership Conference

Survey Reveals How Patients Want Their Beauty Budget to Include Hormone Therapy

Check out some of the latest postings on the med spa job board!

Need to fill a position? Post your job on the board!

Members save 10% on posting!

Hi there,

Get Started on Your Learning Journey Today

Hi there,

There's never been a better time to be a member at the Medical Spa Show.

Champagne Cruise:
Elegant Casual

Morning Workouts:
Athletic Wear

Educational Sessions:
Business Chic

Dinners/Receptions:
Business Elegant